Pardot has been designed to integrate with Salesforce CRM to allow streamlined data sharing. This allows you to view all your prospects & marketing activities in Salesforce under leads or contacts and use Pardot’s scoring system to group contacts in within Salesforce.
Pardot’s dynamic scoring and grading system produces a numerical and/or visual representation of how sales ready a prospect is. A score is given based on the prospects interaction with your content, be it a website page visit or a form completion. Grading allows you to filter out those prospects who are not right for your business so you can concentrate on those who fit your ideal customer profile, generating more revenue for your business.
Email Automation using Pardot
Pardot has an advanced Drip Feed email engagement studio. It is specifically designed for ease of use and to provide an informed, bespoke prospect journey through a logic driven visualisation. This allows for mass emails to be sent on an automated schedule & based on individual prospects behaviour.
Design bespoke landing pages using Pardot
In need of campaign landing pages? Pardot allows you to generate HTML or custom drag and drop landing pages that provide the look and feel of your brand. Pardot offers a range of templates for easy editing or even screen scraping from your existing web site.
Connect Pardot with your Social Media.
Expand your social reach with Pardot. The Pardot platform contains a multitude of connectors. Extremely useful social media connectors allow you to automate your Twitter, Facebook and LinkedIn profile posts. While the Google Analytics and Adwords integration allow for great control over your google accounts.
How can we help?
Here at Performa IT we are Pardot experts. We are also committed to seeing your business succeed. We aim to offer you all the support and expert advice you will need to get the best out of Marketing Automation and increase your business performance. Get in touch with us today to speak about your specific Pardot requirements. Click here.