First of all, what is tableau?
Tableau is the leading data visualisation and analytics platform that was acquired by Salesforce and integrates seamlessly with your CRM system, as well as every other piece of software in your business. But what does that really mean?
Tableau takes your raw data from all areas of your business and turns it into actionable insights via its intuitive interfaces and easy-to-use features. This means your data can quickly and easily drive decision making by highlighting the areas you should be focusing on, and the exact issues that need addressing such as overstretched resources or underperforming sales. With Tableau, anyone in your business can understand, interpret and leverage crucial data.
Core Offerings
Tableau offers a range of products to cater to different business needs:
Tableau Desktop: This is Tableau’s core product that creates your interactive reports and dashboards. Through this base product you can quickly and easily connect your data sources to perform analyses, build visual dashboards and custom build your interface via drag and drop features. We can further customise this product for you to ensure it is tailored specifically for your use case.
Tableau Server: This feature enables you to share and manage reports and dashboards across your organisation, helping teams work together seamlessly. This can be hosted via the cloud or on your premises.
Tableau Online: This is essentially the fully cloud based version of Tableau server (hosted by Tableau) and offers you the same functionality without the need for your own infrastructure.
Tableau Prep: This is the simple tool to clean data, reshape it and combine it. This is a great tool to prepare your data before feeding it into Tableau Desktop.
Tableau Public: This free version allows you to share visualisations online which is ideal for individuals or small organisations.
Tableau CRM: This is where you integrate Tableau with Salesforce… the best part! This will deliver insights into your customers data with machine learning and AI to assist and provide predictive analytics.
Why Tableau?
Businesses often have tons of data but they can’t pool it together to gain a meaningful 360 view of their business. Use Tableau to make fast, informed decisions with visualisations and suggested actions.
This dynamic data visualisation software presents information in unique and convenient ways to help you understand how your business is succeeding (and where it could use a boost!). It provides your team with a real-time single-source-of-truth, where your colleagues can collaborate to build complex visuals in minutes – helping them respond to business challenges. Customisable dashboards allow you to see exactly what you need to see when you need to see it. These dashboards can track performance, monitor trends, visualise key metrics and all in an easy to understand format. Tableau scales easily with you, and saves serious amounts of money when you invest in the infrastructure early and build on it throughout your growth. We always recommend starting small and increasing your usage as your business grows.
In summary, if you want to unlock the full potential of your data, Tableau is the tool for you. Tableau makes data analysis a fast and easy task to help you evolve and react with your business so you get ahead of the curve – and your competition!
Keen to learn more about how we can use tools such as Tableau to save you time and resources? Give us a call on 0117 230 2390, or book your consultation today!
