The Gradual Shift Away from Third-Party Cookies and What It Means for Salesforce Users
The digital landscape is evolving, and third-party cookies – long used for tracking and targeted advertising – are becoming less reliable.
While some browsers blocked them years ago, others are now tightening restrictions, making it harder for businesses to track users across different sites.
For Salesforce users, this shift highlights the growing importance of first-party data – the information businesses collect directly from customer interactions.
Tools like Salesforce Customer Data Platform (CDP) help unify data across multiple touchpoints, allowing businesses to build a 360° customer view without relying on third-party tracking. AI-powered insights and segmentation will also play a key role in delivering personalised experiences in a privacy-first world.
The key takeaway? Businesses should future-proof their marketing strategies by focusing on trust, transparency, and first-party data collection.
Now is the time to review your data strategy, explore Salesforce CDP, and refine how you engage customers in a cookieless future.