WHY USE PARDOT? – PERFORMA IT
Easy CRM Integration.
Pardot has been designed to integrate with Salesforce CRM to allow streamlined data sharing with fast synchronisation times. This allows you to view all your prospects marketing activities in Salesforce under leads or contacts and use Pardot’s scoring system to group contacts in Salesforce.
Pardot has an advanced Drip Feed email engagement studio. It is specifically designed for ease of use and to provide an informed, bespoke prospect journey through a logic driven visualisation. This allows for mass emails to be sent on an automated schedule & based on individual prospects behaviour.
Scoring and Grading System.
Pardot’s dynamic scoring and grading system produces a numerical and/or visual representation of how sales ready a prospect is. A score is given based on the prospects interaction with your content, be it a website page visit or a form completion. Grading allows you to filter out those prospects who are not right for your business so you can concentrate on those who fit your ideal customer profile.
Form and Landing Pages Wizard.
Landing Pages are essential to guiding your visitors to carefully crafted pages. With the form and landing page wizard you can generate HTML or custom drag and drop landing pages that provide the look and feel of your brand. Pardot offers a range of templates for easy editing or even screen scraping from your existing web site.
Connected – Social Media and Analytics.
Pardot contains a multitude of connectors, including social media connectors allowing you to automate your Twitter, Facebook and LinkedIn profile posts. While Google Analytics and Adwords integration allow for great control over your google accounts and sync data fields into Pardot. Along with a host of webinar connectors.