Should I be worried about AI?

Artificial Intelligence (AI) is rapidly transforming industries and the way we work. Some will have already noticed substantial differences in their industry, whereas others will have had little to do with AI thus far. The notion of such a drastic change can be intimidating, especially when headlines frequently shout about machine learning replacing existing job roles. The truth is, while we are on the precipice of a monumental evolution in the way we work (and eventually live), we can all be using AI to our advantage. 

At recent business and thought leadership conference, BizX 2024, leading businessman and investor Piers Linney described the AI shift as a ‘ship leaving the harbour’. This analogy denotes that it is possible to get ahead using these evolving technologies by making the ‘leap onto the boat’. Those who fail to leverage and understand AI in the early adoption phases may be left ‘waiting at the harbour’ for the next boat to arrive. Linney expertly suggests that individuals should start thinking about how they can scale the value pyramid in their industries. Perhaps marketers can upskill in strategy and technology in order to oversee content creation and scheduling that can now be performed by AI tools. A translator may perhaps leverage AI to do the heavy lifting but perform sentiment checks and optimise the translation to meet compliance, legal and regulatory best practices. 

As AI capabilities grow more advanced and accessible, proactively learning to utilise AI will prove crucial for career success and remain indispensable in the emerging AI-driven workforce. Those who upskill and find ways to team with AI will have a significant competitive edge over those who don’t. Here are some ways that you can harness the power of AI to get ahead in your career:

Automate Time-Consuming Tasks 

Many AI tools can automate repetitive, tedious tasks that eat up your valuable time and mental energy at work. For example, AI writing assistants can help draft emails, reports, marketing copy and other content faster. Virtual assistants can schedule meetings, handle data entry and take care of administrative work. By offloading mundane tasks to AI, you can focus on higher-level tasks.

Upskill and Fill Knowledge Gaps
AI is exceptional at rapidly processing and analysing vast amounts of data to derive insights. You can tap into that capability to continuously learn and expand your knowledge base. AI research tools can help you quickly find relevant information on any topic from credible sources to deepen your expertise. AI tutoring systems can also provide personalised instruction to help you master new hard and soft skills.

Enhance Decision-Making

Leverage AI’s analytical prowess to make smarter, data-driven decisions that drive better business outcomes. AI can analyse complex data sets, run forecasting models, map out scenarios and uncover patterns and recommendations that would be difficult for a human to see. AI insights can help you make more informed choices, identify emerging trends and opportunities, solve problems more effectively and optimise processes.

Generate Innovative Ideas 

Although AI is in the early stages of ‘creative’ style ‘thinking’, AI tools can augment and catalyse human creativity and innovation in powerful ways. Use tools such as Claude and Chat GPT for brainstorming, exploring “what-if” scenarios, combining disparate ideas and concepts in novel ways, and rapidly visualising and simulating ideas. If used in the right way with the right prompts, these tools can provide fresh perspectives and suggestions that spark new creative directions.

Strengthen Networking and Branding 

AI and machine learning can scour vast datasets to uncover new professional connections, job leads, and career opportunities tailored to your experience and goals. AI writing tools can help you craft more compelling resumes, bios, profiles and other personal branding content. AI-powered networking apps such as can match you with relevant industry events, conferences and meetups. Some AI tools can even coach you on enhancing interpersonal skills, public speaking and presence!

Ultimately, we are the ones who decide whether AI will help or hinder us. Although timelines are debated, we know that certainly these new technologies will transform the landscape of business. AI can only be as good as we make it, so take time to learn best practices (even such as saying ‘please’ and ‘thank you’!). If the input is of high standard, naturally, so will be the output, so take the leap onto the ship today and help make the future of business as bright as it can be!

Want to know how AI and automation could help your business get ahead? Call us today on 0117 230 2390 or email hello@performa-it.co.uk.