Salesforce for Marketing
Expand your reach, personalise every journey, and prove ROI, all from one platform. With Salesforce Marketing Cloud and Performa, you can turn your marketing from reactive to predictive, crafting seamless customer journeys that drive action.
“The most powerful marketing doesn’t feel like marketing, it feels like connection. Salesforce helps our clients achieve exactly that.”
Ben Coleman, CEO, Performa
Why Marketing Teams Choose Salesforce
In a world of fragmented channels and high expectations, it’s no longer about sending emails. It’s about creating intelligent, automated, personal journeys at scale.
With Salesforce + Performa, you can:
- Automate cross-channel campaigns that react in real time
- Personalise content based on behaviours, preferences and lifecycle
- Gain rich analytics to prove ROI and continuously improve
- Unify marketing, sales and service data in one place
- Scale outreach without scaling your team
What we can help you do
Automate & Personalise
Set up campaigns that adapt automatically to how people interact — by email, SMS, social, or web.
Close the Loop with Sales
We connect Marketing Cloud with Sales Cloud so you can track exactly which campaigns drive pipeline and revenue.
Make Smarter Decisions
Leverage real-time data to analyse campaign performance, segment audiences, and continuously refine your strategy.
Activate AI-Powered Journeys
Use predictive scoring, content suggestions and AI recommendations to deliver next-best content automatically.
Integrate Everywhere
Whether it’s a CRM, webinar tool or CMS — we make it all work together seamlessly with Salesforce as your marketing hub.
B2B Account Engagement
Nurture and convert leads with smarter marketing.
Account Engagement (formerly Pardot) is Salesforce’s powerful tool for B2B marketing automation. Create personalised journeys, automate lead qualification, and connect marketing and sales to build a seamless experience for your prospects.
- Capture and nurture leads at every stage of the funnel.
- Score and prioritise prospects based on engagement.
- Align your sales and marketing teams with shared insights.
- Measure campaign success and optimise future efforts.
Whether you’re just getting started or looking to refine your B2B strategy, Performa can help you get the most from Account Engagement.
Solutions for Marketing
Marketing Cloud
Power personalised journeys at scale – from email automation to audience segmentation and data-driven insights.
Slack
Power real-time collaboration inside Salesforce – receive updates, assign tasks, and close loops faster via Slack.
Einstein AI
Add predictive insights, automate workflows, and make smarter decisions with embedded Salesforce AI tools.
Data Cloud
Unify data in real time to power personalisation, automation, and intelligent business decisions.
Case studies in Customer Service
Frequently asked questions
What can Salesforce Marketing Cloud do that my email tool can’t?
It connects every channel, every data point, and every touchpoint to build smart, automated journeys at scale — with insights to match.
Do I need a big team to manage this?
No — it’s designed to automate and simplify your campaigns. With our help, you can do more with fewer people.
Can we connect our current website and CRM?
Yes. We’ll connect Salesforce with your website, CRM, and any other tools you use for lead capture, events, or analytics.
How quickly can I see results?
Often within weeks — particularly if you’re migrating from manual or unconnected systems. Quick wins include lead nurturing and email automation.
Can I see which campaigns actually generate sales?
Absolutely. We’ll help you build reports that track leads all the way from first touch to closed deal.
Do you offer Marketing Cloud training?
Yes. We provide onboarding and ongoing support tailored to your team’s needs and technical ability.
Is Marketing Cloud GDPR compliant?
Yes — and we’ll help you implement compliant data management, consent, and privacy protocols as standard.
Why work with Performa?
We’re not just here to manage Salesforce. We’re your team behind the scenes, making it work smarter for you.
