Power smarter marketing with data-driven automation.
Marketing Cloud gives you the tools to personalise, automate and optimise your campaigns across every channel – from email and SMS to ads, social and beyond.
“Modern marketing is about relevance and timing. With Marketing Cloud, our clients are able to deliver personalised journeys at scale – driving loyalty and performance.”
Sam Chappel, CTO, Performa
More than campaigns — full customer journeys
With Marketing Cloud, you’re not just pushing emails. You’re building meaningful journeys across:
- Email and SMS
- Mobile and push notifications
- Web and landing pages
- Ads and retargeting
- CRM and customer service
B2B Account Engagement
Create stronger, smarter business relationships.
B2B Account Engagement, formerly known as Pardot, empowers businesses to nurture leads, personalise outreach, and align marketing and sales efforts from one connected platform. Build stronger pipelines, improve conversion rates, and provide your team with the insights they need to act at the right moment.
- Build tailored journeys for every prospect.
- Automate lead qualification and scoring to save time and focus on what matters.
- Align marketing and sales with shared insights and seamless handovers.
- Track engagement across campaigns to understand what drives action
Our team has deep experience implementing, customising and supporting B2B Account Engagement to help businesses grow smarter.
45% case deflection with Salesforce AI
“We want to ensure that our human agents are used in exactly the right places, as travel is a uniquely human experience”
Kate Donaghy, Head of Business, Secret Escapes
35% Time Savings: 5 Million Cases per Year
“Salesforce keeps our business running. Over the eight years we’ve built some really exciting things together, and it’s always been collaborative – a true partnership.”
Adam Hooper, Head of Central Platforms, DPD UK
Frequently asked questions
Do I need Marketing Cloud if I already have Service Cloud?
Yes! While Service Cloud helps you manage customers, cases and relationships, Marketing Cloud enables you to engage those customers and activate that data across marketing channels. The two work hand-in-hand.
Can you connect Marketing Cloud with external tools like Mailchimp or HubSpot?
Yes! And we can also help you transition from tools like those into Salesforce’s own ecosystem, ensuring everything runs from one unified platform.
What size of business is Marketing Cloud suitable for?
Marketing Cloud is built for scalability. Whether you’re a growing SMB or an enterprise with global teams, we tailor the setup and pricing model to fit your needs.
Is Marketing Cloud suitable for B2B marketing?
Absolutely. While Account Engagement (formerly Pardot) is an option, many B2B clients use Marketing Cloud for advanced automation, account-based marketing, and personalisation.
How long does a typical Marketing Cloud implementation take?
It depends on your setup, but most projects range from 4 to 12 weeks, including strategy, build and training.
Can I get help with content and design too?
Yes! Our team can support branding and design, and we can connect you with partners who specialise in copywriting and content strategy, if needed.
How do I get started?
Simple – book a discovery call. We’ll review your goals, current tools, and help you map out what Marketing Cloud can do for you.
Read our client success stories
Why work with Performa?
We’re not just here to manage Salesforce. We’re your team behind the scenes, making it work smarter for you.
