Tag: Salesforce

  • Learn More About Pardot

    Learn More About Pardot

    Pardot has been designed to integrate with Salesforce CRM to allow streamlined data sharing. This allows you to view all your prospects & marketing activities in Salesforce under leads or contacts and use Pardot’s scoring system to group contacts in within Salesforce.

    Pardot’s dynamic scoring and grading system produces a numerical and/or visual representation of how sales ready a prospect is. A score is given based on the prospects interaction with your content, be it a website page visit or a form completion. Grading allows you to filter out those prospects who are not right for your business so you can concentrate on those who fit your ideal customer profile, generating more revenue for your business.

    Email Automation using Pardot

    Pardot has an advanced Drip Feed email engagement studio. It is specifically designed for ease of use and to provide an informed, bespoke prospect journey through a logic driven visualisation. This allows for mass emails to be sent on an automated schedule & based on individual prospects behaviour.

    Design bespoke landing pages using Pardot

    In need of campaign landing pages? Pardot allows you to generate HTML or custom drag and drop landing pages that provide the look and feel of your brand. Pardot offers a range of templates for easy editing or even screen scraping from your existing web site.

    Connect Pardot with your Social Media.

    Expand your social reach with Pardot. The Pardot platform contains a multitude of connectors. Extremely useful social media connectors allow you to automate your Twitter, Facebook and LinkedIn profile posts. While the Google Analytics and Adwords integration allow for great control over your google accounts.

    How can we help?

    Here at Performa IT we are Pardot experts. We are also committed to seeing your business succeed. We aim to offer you all the support and expert advice you will need to get the best out of Marketing Automation and increase your business performance. Get in touch with us today to speak about your specific Pardot requirements. Click here.

  • Digital Transformation

    Digital Transformation

    Businesses have been fired into a new era. For many Salesforce® users this meant a huge change to the way they work. Adapting and learning quickly became a skill everyone required. Businesses using Salesforce® had an upper hand. These businesses harnessed Salesforce® to utilise its full potential to support their growth through the ongoing global crisis.

    Allowing your employees to work from home was a huge challenge for many businesses who had not initiated digital transformation. Allowing staff to have access to the companies network isn’t as easy as just allowing them in on their portable devices. Correct security protocols need to be in place, for Salesforce® users licensing permissions needed to be correct to avoid users/staff having periods of zero productivity.

    Digital transformation is extremely important for every business, from start ups to multi national corporations.

    But what does digital transformation mean for your business?

    In short digital transformation is the integration of digital technology into all areas of your business with an aim to transform the way your business operates and improve how you deliver your product or service to your customer. Beyond the technology there is also a need for a change in culture, your business needs to adapt a culture that questions processes, questions the way you deliver your product to your customer, experiment and be comfortable to utilise the technology to benefit your business and be comfortable to test what works and what doesn’t.

    Using Salesforce® to enable digital transformation in your business doesn’t have to be a daunting task. At Performa IT we are experts in implementing the correct systems, apps and processes that work for your business.

    Fancy a chat about digital transformation within your business? Speak to a member of the team today

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  • What is Salesforce®

    What is Salesforce®

    Connect to your customers in a whole new way with the world’s #1 CRM platform. Salesforce®.

    Salesforce® is an online, scalable CRM that will transform your business.

    Salesforce® allows you to save valuable, sensitive information about your customers, your company products, monitor your revenue etc, track & generate leads for your company, manage cases or tickets raised by your customers, manage services supplied to your customers, create websites/apps or portals for your customer where they can register and give you information about them or used by your dealers etc.

    It gives you a useable interface where you store such your business data and then modify it to suit your businesses needs. Salesforce can be used to harvest the data as well as perform marketing activities such as sending emails to your customers automatically or manually to inform them about services etc.

    Over 150,000 companies, both big and small, are growing their business with Salesforce® from Unilever to Aston Martin and everything in between!

    Salesforce® started as Software as a Service (SaaS) CRM company. Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software. Salesforce.com is based on multi-tenant architecture.

    Performa IT has a team of experienced certified Salesforce.com/Pardot expert consultants and developers awaiting your command to build you the perfect Salesforce solution!

  • What is The App Exchange

    What is The App Exchange

    The Salesforce AppExchange is the leading enterprise cloud marketplace. It’s where you’ll find over 5,000 solutions to help extend Salesforce into any one of your departments in whichever industry. Showing more than 80,000 customer reviews. And featuring over 1,000 consultants to bring the expertise to drive business transformations. Boasting more than 6.5 million installs already, by just using Salesforce you’ll be in good company.

    If you are looking to solve a problem in your business or industry Salesforce have solutions in over a dozen categories and industries. In fact, check out the official Salesforce App Guides — with solutions recommended by the customers themselves — to help you choose the perfect application to suit your needs. If you cannot find a solution that you feel fixes your problem, let us know and Performa IT will fix ‘it’.

    Performa IT has a team of experienced certified Salesforce.com/Pardot expert consultants and developers awaiting your command. Don’t hesitate to drop us a message if you’re unsure of which apps are going to help you achieve your goals.

    So how do I use AppExchange?

    The Salesforce website is where you’ll actually begin to take action and find what you’re looking for. From personalised recommendations to industry collections, there are so many ways for you to find the right solution. Have a browse today. Click here. If you require any help or advice on using the AppExchange, click the contact us button below.


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