New Name. New Era. Same Vision for Customer Success.
The event formerly known as the Salesforce World Tour is stepping into a bold new chapter – rebranded and reimagined as the Agentforce World Tour. As AI reshapes every industry and customer expectation, Salesforce is leading the way with a renewed focus on how AI Agents and CRM can work hand-in-hand to drive smarter, faster, and more human business.
So what does that mean for you? Whether you’re a seasoned Salesforce customer, a curious tech leader, or an innovation-hungry startup, this year’s Agentforce World Tour promises more than just flashy product demos. It’s a glimpse into the future of customer engagement, where intelligent automation, real-time data, and AI-powered collaboration converge to unlock next-level success.
A New Frontier
The rebrand to “Agentforce” isn’t just a marketing play – it signals a deep shift in how Salesforce views the future of work. This year’s event will place AI Agents, the digital workforce, at the core of the conversation.
From GPT and Einstein to the fast-evolving Agentforce ecosystem, we’ll for sure see some demonstrations of how digital employees are transforming every function, from sales and service to operations and marketing.
Expect to see sessions showcasing how:
- AI SDR agents are qualifying leads 24/7.
- Digital Service Reps are resolving cases with empathy and intelligence.
- AI Assistants are surfacing real-time insights from complex data.
- And how human and technological collaboration is raising the bar for productivity.
You’ll hear real customer stories, see agents in action, and understand exactly how AI agents are trained, deployed, and measured – and why this is not just automation 2.0, but something far more transformational.
The Power of Data Cloud
Since the announcement that Salesforce Data Cloud is now free for Enterprise and Unlimited users, businesses have been eager to understand how to take advantage of real-time, harmonised data. Agentforce World Tour will likely dive deep into Data Cloud use cases – showing how it forms the foundation for AI and customer engagement.
We imagine that Salesforce will cover the importance of feeding high-quality, live data into your AI agents and analytics tools, and using Data Cloud to activate marketing, personalise sales, and boost service outcomes.
If you’ve been sitting on disconnected data sources, this is your chance to ask the experts how it can all come together – securely, scalably, and in real time.
Trust and Ethics in the Age of AI
With great power comes great… potential for data breaches. This year’s event is doubling down on the “Trust” pillar that Salesforce has always championed. Expect powerful sessions on how to govern AI responsibly, ensuring human-in-the-loop controls for mission-critical tasks and understanding how Salesforce is building ethical guardrails into AI development.
In a landscape where “move fast and break things” no longer flies, Salesforce is positioning Agentforce as a platform where businesses can scale responsibly, with transparency and security front and centre.
Product Announcements & New Capabilities
World Tours have always been a showcase for what’s coming next – and we’re sure 2025 will be no different. We are excited to learn more about how Agentforce and Salesforce AI will be working with existing tools like Tableau, Slack and MuleSoft. Salesforce has also hinted that we will be getting more industry-specific content exploring the capabilities of digital employees in different contexts and departments.
Now that Agentforce has begun progressing through the ‘Early Adopter’ stage, we are expecting more real-life customer success stories in even more industries to be featured at this pinnacle event.
A Global Celebration of Trailblazers
Beyond the tech, World Tour remains one of the best places to connect with your people – whether they’re fellow admins, architects, CMOs, or developers. With global stops across London, New York, Sydney, Paris, Tokyo, and beyond, the event creates spaces where innovation meets community. Look forward to:
- Insightful customer panels
- Trailblazer networking opportunities
- Success story showcases
- A chance to talk to experts and explore ISV solutions in the partner campground
- Hands-on zones to explore Agentforce
- Pop-up consultations and guidance from partners
- And, of course – the signature Salesforce energy we all know and love
Who Should Attend?
Agentforce World Tour is ideal for:
- Sales & Marketing leaders looking to boost pipeline and personalise outreach
- Customer Service teams eager to resolve faster and improve satisfaction
- Data & IT professionals building smarter architecture for the future
- C-suite leaders exploring where to invest for the greatest impact and advantage
- Startups and SMEs wanting to scale without growing head count
- And Trailblazers at every stage of the Salesforce journey, especially newcomers wanting to find out what the ecosystem is all about!
This year’s Agentforce World Tour isn’t just another rebranded conference – it’s a declaration that the age of the digital employee is here, and businesses that embrace AI + CRM will be the ones leading the pack.
From smarter workflows to unified data, personalised experiences to responsible automation – the future is intelligent, interconnected, and incredibly exciting.
So dust off your Trailblazer hoodie, bring your curiosity, and get ready to meet your new AI teammates. Oh, and don’t forget to come and say hi to us in the Partner Campground!